PhD in Digital Media (Interaction Design), UNIVERSITY OF ARTS IN BELGRADE
Visiting Researcher, AALTO UNIVERSITY HELSINKI
Master of Business Administration (MBA), CARDIFF METROPOLITAN UNIVERSITY
MFA in Digital Media (Interface Design), UNIVERSITY OF ARTS IN BELGRADE
Bachelor of Science in Art History, BELGRADE UNIVERSITY
SHANTOU UNIVERSITY, CKAD 2017 - present
Associate Professor - Interactive Media
EDUCONS UNIVERSITY 2012 - 2017
Associate Professor - Interactive Media
MULTIMEDIA UNIVERSITY, Faculty of Cinematic Arts 2016 - 2017 Visiting Professor - Digital Media Entrepreneurship and Business Development
DANUBIUS UNIVERSITY May 2017
Visiting Professor - Digital Communications
UNIVERSITY OF TECHNOLOGY MALAYSIA April 2017
Visiting Professor - Interaction Design
UNIVERSITY OF BERGEN, Faculty of Fine art, Music and Design May 2015
Visiting Professor - Interaction Design
METROPOLITAN UNIVERSITY 2008 - 2012
Assistant Professor at the Faculty of Digital Arts - Web Design & Interactive Media
INFORMATION TECHNOLOGY SCHOOL 2006 - 2007 Lecturer - Web Design, Multimedia
HONORS AND EXHIBITIONS
ROBOSOPHY PHILOSOPHY: Übermensch and Magnanimous
Exhibition: SIGGRAPH Asia Bangkok, Thailand, 2017.
Exibition: Singapore Science Centre, Singapore, Singapore 2017.
Exhibition: Maison Shanghai, Shanghai China 2016.
- Interactive Installation Vrroom
- Interactive Installation Before & Beyond
- Interactive Installation InnerBody
HONG KONG - SHENZHEN Design Biennale, Shenzhen, China, 2014.
- Interactive Installation ArtMachine: I Universe
- Interactive Installation Ciklosol
Exhibition: Belgrade Fortress, Belgrade, Serbia, 2014.
Museum of Education, Belgrade, Serbia, 2012.
Exhibition: Interactive Installation ArtMachine: MindCather Universality
Museum of Applied Art, Belgrade, Serbia, 2011.
Exhibition: Interactive Installation ArtMachine: MindCather Essentiality
The 15th Learning and Sharing Forum on the theme “Enhancing and Effective Student Mobility Programme for Asia-Pacific and European Universities”, Galati, Romania.
The 3rd International Conference on Mobility in IoT (2016), Bratislava, Slovakia.
Keynote Speaker, Session Chair, Organizing and Technical Program Committee Member
Maison Shanghai (2016), Shanghai, China.
Breakthrough Festival of Digital Culture (2016), Novi Sad, Serbia
Keynote Speaker, Director of the Festival
11th International Conference on European Integration (2016) - Realities and Perspectives, Galati, Romania Keynote speaker
2nd International Conference on Mobility in IoT (2015), Rome, Italy. Keynote speaker and Technical Program Committee Member.
International Conference on Mobility Opportunities in Danube Region (2015), Bratislava, Slovakia. Keynote speaker and Organizing and Technical Program Committee Member.
Journal of Danubian Studies and Research Advisory Editorial Board Member
5th International Conference: The Danube - Axis of European Identity (2015), Novi Sad, Serbia. Keynote Speaker, Organizing Committee Co-Chairs and International Program Committee member.
International Danube Design Conference (2015), Belgrade, Serbia.
1st International Conference on Mobility in IoT (2014), Rome, Italy.
Invited speaker, Program Committee Member.
PUBLICATIONS AND CONFERENCE PAPERS
Nikolic, P., (2016). Smart Living Environments: The floor, the bike and the heart, Maison Shanghai 2016 Conference, Shanghai, China.
Nikolic, P., (2016). Design for behavior change: Meanings, Metaphors and Smart Living Objects, Smart Cities workshop at IoT Expo 2016, Bratislava, Slovakia.
Nikolic, P., (2016). Interactive environments: Opportunities for social innovation and public health initiatives, The 11th International Conference on European Integration (2016) - Realities and Perspectives, EIRP Proceedings Vol 11, No 1/2016, Print ISSN: 2067 – 9211, Online ISSN: 2069 – 9344.
Nikolic, P., (2015). Multimodal Interactions: Embedding new meanings to known forms and objects, Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2016 B. Mandler et al. (Eds.): Internet of Things 360° 2015, Part II, LNICST 170. DOI: 10.1007/978-3-319-47075-7. Springer International Publishing.
Nikolic, P., & Stankovic, J., (2015). Social Media Communication: Re-creating the context of social gaming, Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2016 A. Leon-Garcia et al. (Eds.): Smart City 360°, LNICST 166, pp. 559-571, 2016. DOI: 10.1007/978-3-319-33681-7_47. Springer International Publishing.
Nikolic, P., (2015). Social Media Interactions and Online Games: Building Up New Human Relationships in Danube Region, Journal of Danubian Studies and Research (Vol. 5, no. 2) - http://journals.univ- danubius.ro/index.php/research/article/view/2925
Nikolic, P., (2014). Collective Creativity: Utilizing the Potentials of Multimodal Environments, Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering 2015 R. Giaffreda et al. (Eds.): Internet of Things 2014, LNICST 151, pp. 1–11, 2015. DOI: 10.1007/978-3-319-19743-2_5. Springer International Publishing.
Nikolic, P., (2014). Engagement Factors in Social Media Experience, European Journal of Applied Economics 2014 Supplement, p209-212 DOI: 10.15308/SInteZa-2014-209- 212. Publsher: Singidunum University.
Nikolic, P., (2013). Creative Experience in Interactive Environment, PhD thesis defended at the Belgrade University of Art. PhD Advisor professor Dr Stahl Stenslie, Aalborg University, Denmark.
Nikolic, P., (2012). Creating Meaning form Abstract Multi-Sensory Perception, IMAC2012 Conference, Copenhagen, Denmark. DOI: 10.13140/RG.2.1.2261.5128
Nikolic, P., & Russo, N., (2012). Crossing Sensory Boundaries with Creative Productions, 11th NORDCODE Conference, Helsinki, Finland. DOI: 10.13140/RG.2.1.2785.8007
Nikolic, P., (2011). Key Metric to Optimize User Behaviour, eMetrics Conference 2011, Stockholm, Sweden.
COMMUNATION WORLDWIDE LTD. April 2013 – Present
CEO / Chief Creative Officer
Digital consultancy and innovation agency with the focus on integrated communication campaigns development and innovative use of new media technologies. The agency made several products for its clients which improved their online campaign performance particular within social media environment and build a respectable reputation based on its wide strategy development and technology capacity. Recently the agency became fully oriented toward integration between physical and virtual space by using cross-platform design, wearable computers, augmented reality, physical interaction & mobility behavior and social media networks potentials.
GREY GROUP & JWT, Düsseldorf, Germany January 2015 – September 2015
Global Digital Director / Chief Creative Digital Officer
Providing leadership, vision and define the strategic direction of the digital accounts within the company, liaising closely with the management of JWT/Grey & client teams and key client contacts, and offering digital knowledge and advice to other senior representatives. Working with the regional & local JWT/Grey Business Directors, develop a strategy for agency clients and delivering profitable digital growth opportunities for groundbreaking digital work for those clients (media & creative), and then take responsibility for owning every aspect of the delivery of those plans. Providing yearly development plans. Planning and developing creative solutions over multiple digital media channels with emphasize on interaction, interface and cross-platform design with high impact on user experience. Network management on local business, work effectively with regional offices to ensure alignment as well as building relationships with the wider JWT/Grey and WPP digital teams and managing opportunities into those groups where appropriate.
Relevant clients: Nestle, Unicredit Bank, Beko, Mazda, H&M, Mars.
OGILVY GROUP, Athens, Greece 2012 – 2015
Global Head of Digital / Chief Creative Digital Officer
Business development from the scratch, including: negotiations and closing deals, build up and lead all digital operations, business strategy and execution, digital consultancy, project management, communication strategies over different digital media channels, UX & UI design and creative directions, digital team recruiting and management, development of partnerships with regional industry players, setting up regional digital communications operations for 4 countries, expansion of existing client network.
In first 9 months, the Digital Department became one of the most profitable in the agency with 100% takeover of the existing agency clients and additional acquisitions of some of the top market player in their industries.
In 2013 social media campaign Coca-Cola 45 Years in Serbia had been rewarded with the Best PR online campaign with over 1.7 million votes. Complete project management and execution were done by Ogilvy Digital Team.
In 2014 Digital Department profit growth was 200%, in terms of performances it is fast growing unit in the agency with the capability to provide all digital communications services in-house with existing team of 7 people.
The department has developed two online platforms and offered them to the clients: firstly in the second quarter of 2013 and, secondly, in last quarter of 2014 to lower the prices of the digital services, to increase success performances and to provide highest clients satisfaction.
Relevant clients: Telenor, IBM, Credit Agricole Bank, Piraeus Bank, Unipol Group Italy, The Coca-Cola Company, Coca-Cola Hellenic, Sarantis, Boehringer Ingelheim. Molson Coors Europe.
GROUNDLINK, New York, USA March 2011 – August 2011
Global Head of Digital Marketing
Manage digital communication channels in order to generate new digital revenue generator. Recruitment, building competence and manage international marketing and web development teams. Development and implementation of marketing and online sales initiatives using email, SEM, SMM, display advertising, and promotions. eCommerce interaction design processes and procedures analysis and implementation to increase revenue. Execution of strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling. Weekly and monthly review of online media activities with recommendations for improvement based on best practices and trends. Educate, drive innovations and coordination between marketing, sales, and web development teams.
OGILVY- MATHER, Prague, Czech Republic 2008 - 2011
Head of Data Insights
Digital media communication strategy development and execution. Underlying business objectives, data analysis with actionable recommendations. Visitor behavior analysis and based on that developing of the data-driven media strategies for different target groups of consumers. Online campaigns analysis and optimization. Managing online campaign tracking for banner ads, email marketing campaigns and search engine marketing. Finding opportunities and new digital business development.
In 2009 I have offered to the other Ogilvy offices Europe-wide performance digital media service based on actionable data recommendations overall digital channels. Within the period of 3 months, I have managed successful implementation of the service from the project management methodology, sale strategy, software and tools implementation, coordination between in-house and international teams in Ogilvy Hungary, Ogilvy Russia, and Ogilvy Germany offices.
Relevant projects and clients: KRAFT Foods, Czech Airlines, Vodafone CZ, Click4Sky, Hungarian Ministry of Tourism
YAHOO, Budapest, Hungary 2007 - 2008
Professional Services Consultant
Project Manager and consultant in a Digital Media Environment from strategy, visual identity design, interaction and interface design, content management, online marketing optimization, data analysis and interpretations, development of various online business models to SEO, SEM, online marketing campaigns planning - execution and web analytics. Special focus on rich media advertising, usability analysis and mobile marketing Best practices expertise, advanced deployment and customized end-user training services.
Relevant projects and clients: Olympus Europe, SAP, Telekom Austria, RTL Germany, Pricerunner, Jamba Worldwide, MKB Bank, ContetMetrics Germany, InFlow Denmark, WebRelate Scandinavia AB, FELD M GmbH Germany, Be Found Norway, Cyloop Mobile Argentina etc.
JADE PREMIER LIMITED, London, United Kingdom 2000 – 2005
Managing Director / Chief Creative Officer
Full-service digital media company offering a wide range of service from an online property and boat sale, online hotels, cars and villa rent thought web and application development. I was responsible for: online sales strategy and execution, affiliate programs management, negotiating and closing deals with direct clients and affiliates, lead all digital creative and communication efforts for client including online services conceptualization, visual design, interaction and interface design, search (paid and organic), display, analytics, emerging media. Act as a primary client contact by understanding client and affiliates goals and optimizing their online success through research and analysis. Ensure smooth execution and client satisfaction by streamlining internal processes and methodologies. Coordinate and manage external international teams and affiliates. Manage all facets of the campaigns and sales operations execution by overseeing the account management and digital media team.
Collaborate with cross-functional teams both internally and externally. Manage, review and analyze all clients facing deliverable.
CYPYUG, Larnaca, Cyprus 1999 – 2000
Creative directions, content strategic planning and organizing a wide range of communication activities. Realization of advertising solutions. Managing media promotions through effective website presentation, online campaigns, TV, radio, fairs, and company organized events in order to improve client network and achieve profit increase.
INTERACTION DESIGNER // INTERACTIVE MEDIA ARTIST // DIGITAL MEDIA EXPERT