PhD in Digital Media

PhD Researcher


Master of Business Administration CARDIFF METROPOLITAN UNIVERSITY

MFA in Digital Media


Bachelor of Science in Art History






Predrag K. NikoliĆ


COLLEGE FOR CREATIVE STUDIES DETROIT                                            2022 - present
Full Professor and Chair of the UX Design Program - Artificial intelligence, Metaverse Design, Graduate Thesis.

CHINA ACADEMY OF ART, School of Innovation and Design                    2021 - present
Visiting Professor - Metaverse Design, Robotics for Designers, AI For Designers.

UNIVERSITY OF THE BAHAMAS, Faculty of Liberal and Fine Arts                2021 - 2022
Associate Professor - Multimedia Layout Design, Capstone I & II, Digital Storytelling.

SHANGHAITECH UNIVERSITY, School of Creativity and Art                          2020 - 2021
Associate Professor - UI Design, Psychology of IxD, Design Thinking, Psychology For Better Digital Design

SHANTOU UNIVERSITY, Cheung Kong School of Art and Design                 2017 - 2020
Associate Professor - Interactive Media, UX, UI, IxD, XR, AI, and System Design.

EDUCONS UNIVERSITY, Faculty of Digital Production                                   2012 - 2018
Full Professor - Interactive Media Production, Interaction Design.

MULTIMEDIA UNIVERSITY, Faculty of Cinematic Arts                                   2016 - 2017  Adjunct Professor - Digital Media Entrepreneurship and Business Development.

UNIVERSITY OF TECHNOLOGY MALAYSIA                                                       April 2017 

Visiting Professor - Interaction Design.

UNIVERSITY OF BERGENFaculty of Fine art, Music and Design                    May 2015
Adjunct Professor - Interaction Design.

METROPOLITAN UNIVERSITY, Faculty of Digital Arts                                    2008 - 2012
Assistant Professor - Web Design & Interactive Media.


COLLEGE FOR CREATIVE STUDIES, Detroit, USA                                      2022 - present
Chair of the Graduate User Experience (UX) Design Program

EAI TRANSACTIONS ON CREATIVE TECHNOLOGIES                              2019 – Present


SHANGHAITECH UNIVERSITY, Shanghai, China                                             2020 - 2021
Principal Investigator

DADATAG VIRTUAL FACTORY (DTVTF) LTD., Worldwide                              2013 – 2022
CEO / Chief Creative Officer
Digital consultancy and innovation agency focusing on integrated communication campaign development and innovative use of new media technologies. The agency made several products for its clients, which improved their online campaign performance, particularly within the social media environment, and built a respectable reputation based on its wide strategy development and technology capacity. Recently the agency became fully oriented toward integrating physical and virtual space by using cross-platform design, wearable computers, augmented reality, physical interaction & mobility behavior, and social media network potentials.

EDUCONS UNIVERSITY, Novi Sad, Serbia                                                       2016 – 2017
Dean of Faculty of Digital Production

Chief academic officer of the Faculty with primary responsibility for matters of academic policy and for the academic budget. New business development. Developing a budget for the administration of the Faculty, which conforms to and is responsible for ensuring that the budget is expended in keeping with the general objectives towards which the budget was developed. Establishing and maintaining links with other institutions and academic bodies, both international and national. Curriculum development and the initiation and development of new undergraduate and graduate programs align with the University's overall programming objectives. Teaching methods, effectiveness, and grading practices evaluation. Fostering and encouraging research within the Faculty.

IDM LAB, Johor  Bahru, Malaysia                                                                      2016 - 2017
Senior Research Fellow

EDUCONS UNIVERSITY, Novi Sad, Serbia                                                       2015 – 2016
Programme Director

From the position of International Joint Master Degree in Integral Innovation Programme Director, I have had an opportunity to work on the program development and execution with three other partner universities: the Slovak University of Technology in Bratislava, Mendel University in Brno, Danubius University in Galati. Part of my overall program management duties is course management, development and execution of the communication strategy, eTools development, implementation and maintenance management, partner’s relationship management. Throughout these activities, I have managed to provide and how coordinate for the University additional strategical partnerships, such as with Danube Academic Consortium (DAC) and Adria Media Group (leading regional media and publishing corporation).

GREY GROUP & JWT, Düsseldorf, Germany                    January 2015 – December 2015
Global Digital Director / Chief Creative Digital Officer

Providing leadership, vision and define the strategic direction of the digital accounts within the company, liaising closely with the management of JWT/Grey & client teams and key client contacts, and offering digital knowledge and advice to other senior representatives. Working with the regional & local JWT/Grey Business Directors, develop a strategy for agency clients and delivering profitable digital growth opportunities for groundbreaking digital work for those clients (media & creative), and then take responsibility for owning every aspect of the delivery of those plans. Providing yearly development plans. Planning and developing creative solutions over multiple digital media channels with emphasize on interaction, interface and cross-platform design with high impact on user experience. Network management on local business, work effectively with regional offices to ensure alignment as well as building relationships with the wider JWT/Grey and WPP digital teams and managing opportunities into those groups where appropriate.

Relevant clients: Nestle, Unicredit Bank, Beko, Mazda, H&M, Mars.

OGILVY GROUP, Athens, Greece                                                                      2012 – 2015
Global Head of Digital / Chief Creative Digital Officer

Business development from the scratch, including: negotiations and closing deals, build up and lead all digital operations, business strategy and execution, digital consultancy, project management, communication strategies over different digital media channels, UX & UI design and creative directions, digital team recruiting and management, development of partnerships with regional industry players, setting up regional digital communications operations for 4 countries, expansion of existing client network.
In first 9 months, the Digital Department became one of the most profitable in the agency with 100% takeover of the existing agency clients and additional acquisitions of some of the top market player in their industries.
In 2013 social media campaign Coca-Cola 45 Years in Serbia had been rewarded with the Best PR online campaign with over 1.7 million votes. Complete project management and execution were done by Ogilvy Digital Team.
In 2014 Digital Department profit growth was 200%, in terms of performances it is fast growing unit in the agency with the capability to provide all digital communications services in-house with existing team of 7 people.
The department has developed two online platforms and offered them to the clients: firstly in the second quarter of 2013 and, secondly, in last quarter of 2014 to lower the prices of the digital services, to increase success performances and to provide highest clients satisfaction.

Relevant clients: Telenor, IBM, Credit Agricole Bank, Piraeus Bank, Unipol Group Italy, The Coca-Cola Company, Coca-Cola Hellenic, Sarantis, Boehringer Ingelheim. Molson Coors Europe.

GROUNDLINK, New York, USA                                                   March 2011 – August 2011
Global Head of Digital Marketing

Manage digital communication channels in order to generate new digital revenue generator. Recruitment, building competence and manage international marketing and web development teams. Development and implementation of marketing and online sales initiatives using email, SEM, SMM, display advertising, and promotions. eCommerce interaction design processes and procedures analysis and implementation to increase revenue. Execution of strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling. Weekly and monthly review of online media activities with recommendations for improvement based on best practices and trends. Educate, drive innovations and coordination between marketing, sales, and web development teams.

OGILVY- MATHER, Prague, Czech Republic                                                     2008 - 2011
Head of Data Insights

Digital media communication strategy development and execution. Underlying business objectives, data analysis with actionable recommendations. Visitor behavior analysis and based on that developing of the data-driven media strategies for different target groups of consumers. Online campaigns analysis and optimization. Managing online campaign tracking for banner ads, email marketing campaigns and search engine marketing. Finding opportunities and new digital business development.

In 2009 I have offered to the other Ogilvy offices Europe-wide performance digital media service based on actionable data recommendations overall digital channels. Within the period of 3 months, I have managed successful implementation of the service from the project management methodology, sale strategy, software and tools implementation, coordination between in-house and international teams in Ogilvy Hungary, Ogilvy Russia, and Ogilvy Germany offices.

Relevant projects and clients: KRAFT Foods, Czech Airlines, Vodafone CZ, Click4Sky, Hungarian Ministry of Tourism

YAHOO, Budapest, Hungary                                                                              2007 - 2008
Professional Services Consultant

Project Manager and consultant in a Digital Media Environment from strategy, visual identity design, interaction and interface design, content management, online marketing optimization, data analysis and interpretations, development of various online business models to SEO, SEM, online marketing campaigns planning - execution and web analytics. Special focus on rich media advertising, usability analysis and mobile marketing Best practices expertise, advanced deployment and customized end-user training services.

Relevant projects and clients: Olympus Europe, SAP, Telekom Austria, RTL Germany, Pricerunner, Jamba Worldwide, MKB Bank, ContetMetrics Germany, InFlow Denmark, WebRelate Scandinavia AB, FELD M GmbH Germany, Be Found Norway, Cyloop Mobile Argentina etc.

JADE PREMIER LIMITED, London, United Kingdom                                      2000 – 2005
Managing Director / Chief Creative Officer

Full-service digital media company offering a wide range of service from an online property and boat sale, online hotels, cars and villa rent thought web and application development. I was responsible for: online sales strategy and execution, affiliate programs management, negotiating and closing deals with direct clients and affiliates, lead all digital creative and communication efforts for client including online services conceptualization, visual design, interaction and interface design, search (paid and organic), display, analytics, emerging media. Act as a primary client contact by understanding client and affiliates goals and optimizing their online success through research and analysis. Ensure smooth execution and client satisfaction by streamlining internal processes and methodologies. Coordinate and manage external international teams and affiliates. Manage all facets of the campaigns and sales operations execution by overseeing the account management and digital media team.

Collaborate with cross-functional teams both internally and externally. Manage, review and analyze all clients facing deliverable.

CYPYUG, Larnaca, Cyprus                                                                                1999 – 2000
Creative Director

Creative directions, content strategic planning and organizing a wide range of communication activities. Realization of advertising solutions. Managing media promotions through effective website presentation, online campaigns, TV, radio, fairs, and company organized events in order to improve client network and achieve profit increase.


- European Alliance for Innovation (EAI)


​- 7th EAI International Conference on Interactive Digital Media 2021, Johor Bahru, Malaysia

Keynote Speaker

- ISEA 2022 Barcelona Pre-conference Event 2021, Barcelona, Spain

Invited Speaker

- EAI SmartCity360° International Convention 2020

Keynote Speaker

​- 6th International Conference on Interactive Digital Media 2020, Bandung, Indonesia
Keynote Speaker

- EmTech MENA 2019 MIT Technology Review, Dubai, United Arab Emirates

Invited Speaker

- Smart City 360 Summit 2019, Braga, Portugal

Keynote Speaker

- INTETAIN 2019, 11th International Conference on Intelligent Technologies for Interactive Entertainment, Braga, Portugal
General Chair

- Springer Mobile Networks & Applications, 2019 SPECIAL ISSUE ON Current Challenges of Smart Cities and Internet of Things

Guest Editor

- INTETAIN 2018, 10th International Conference on Intelligent Technologies for Interactive Entertainment, Guimarães, Portugal

Keynote Speaker

- MOBILITYIOT 2018 5th International Conference Mobility IoT 2018, Guimarães, Portugal

Keynote Speaker, Organizing Committee Member, Scientific Board Member

- TECHNARTE 2018 Conference, Los Angeles, USA

Invited Speaker

- The 15th Learning and Sharing Forum on the theme “Enhancing and Effective Student 

Mobility Programme for Asia-Pacific and European Universities”, Galati, Romania.
Keynote Speaker

- The 3rd International Conference on Mobility in IoT (2016), Bratislava, Slovakia.
Keynote Speaker, Session Chair, Organizing and Technical Program Committee Member

- Maison Shanghai (2016), Shanghai, China.
Keynote Speaker

- Breakthrough Festival of Digital Culture (2016), Novi Sad, Serbia
Keynote Speaker, Director of the Festival

- 11th International Conference on European Integration (2016) - Realities and Perspectives, Galati, Romania Keynote speaker

- 2nd International Conference on Mobility in IoT (2015), Rome, Italy. Keynote speaker and Technical Program Committee Member.

- International Conference on Mobility Opportunities in Danube Region (2015), Bratislava, Slovakia. Keynote speaker and Organizing and Technical Program Committee Member.

- Journal of Danubian Studies and Research Advisory Editorial Board Member
- 5th International Conference: The Danube - Axis of European Identity (2015), Novi Sad, Serbia. Keynote Speaker, Organizing Committee Co-Chairs and International Program Committee member.

- International Danube Design Conference (2015), Belgrade, Serbia.
Invited speaker

- 1st International Conference on Mobility in IoT (2014), Rome, Italy.
Invited speaker, Program Committee Member.